FUL

FUL is a London-based haircare brand established by the creators of Live True London salons, aiming to deliver salon-quality results at home. Their product line includes shampoos, conditioners, hair masks, and treatments, all formulated to cater to various hair concerns such as dryness, damage, and colour protection.


More about FUL

FUL emphasises the use of high-performance, vegan, and cruelty-free ingredients, ensuring their offerings are free from sulfates, parabens, and mineral oils. The brand's development involved collaboration with over 60 hairstyling experts, including global artists and runway hairdressers, to create products that meet professional standards while being accessible for everyday use. Additionally, FUL products are pH-balanced to maintain hair health and are safe for colored hair. Their commitment to quality and performance has been recognized in beauty publications, highlighting their Intense Moisture Hair Mask and Styling Spray as standout products.