Welcome to jAGA drinks, a unique venture brought to life by founder Lisa Jeffries, the visionary behind this exciting concept. As the wife of the owner of Drinks Chef LTD, a renowned drinks development company, Lisa's passion for innovative beverages runs deep.

In 2020, Lisa opened up a brunch and beat’s cafe that quickly made its mark in the local town of  Market of Harborough. The distinct combination of jAGA's vibe in music and unique health drinks firmly established the cafe as a go-to destination in the area.

Driven by a desire to offer something different, jAGA embarked on the next phase of its journey by commercially producing a range of exceptional nootropics, alcohol-free sodas, and health boosting juice shots.

So, why was jAGA created in the first place?

Lisa's journey began with a longing for the vibrant London vibe that she missed. As she embraced a sober lifestyle, she became increasingly frustrated with the lack of exciting, non-alcoholic options available. This sentiment resonated with many others who sought alternatives to sugar-loaded mocktails and soft drinks. The shifting youth culture, which no longer relied solely on alcohol, played a significant role in this transformation, with more people embracing sobriety.

It was during this personal quest for enticing non-alcoholic beverages that Lisa discovered the power of adaptogenic mushrooms. Recognising the mushroom's potential to enhance well-being and provide unique flavour profiles, she delved deeper into its benefits and incorporated it into jAGA's offerings.

Anxiety and the need for relaxation were key drivers for Lisa as well. Through jAGA, she sought to create drinks that not only delighted the senses but also provided a calming effect, promoting a sense of serenity and balance.

Fuelled by her passion for health and nutrition, Lisa set out to create beverages that nourished the body and invigorated the mind.

jAGA is on a mission to redefine the world of beverages, one sip at a time. We invite you to join us on this journey as we celebrate a vibrant, health-conscious lifestyle, infused with the spirit of youthful exuberance and an unwavering commitment to your well-being.