Krī makes more with less

Krī believes skincare should be effortless, effective, and made with ingredients that are proven to work.

Krī Skincare products are made with a tightly curated selection of hero ingredients for maximum impact. You won't find 20+ ingredients in any of their products when a lot less can do the job just as well. Why? How do you know what’s working/not working for your skin when there are so many ingredients in a single product? Krī Skincare is guided by science, efficacy and simplicity.

In case you were wondering, Krī (pronounced kree) - क्रि - is a Sanskrit term meaning to undertake an action or deed.

"Krī Skincare is the culmination of everything I was searching for as a consumer: evidence-based ingredients, a gentler environmental footprint, ethics and transparency. A brand made with purpose. For better skin and a better planet." -Rupa, Krī Skincare founder

Krī Skincare is a certified B Corporation - a global movement of companies that are using business as a force for good.

Being certified to the highest and most rigorous global standards of accountability provides assurances to our customers that we do what we say we do.

We're committed to driving long-term positive changes as a responsible and transparent skincare business.

We’re proud to be the first British skincare brand founded and led by a woman of colour to achieve B Corp certification.

We back the act

We have joined a coalition of more than 1000 UK businesses that are calling for a straightforward legislative solution: the Better Business Act will amend section 172 of The Companies Act to ensure that company directors are responsible for advancing the interests of shareholders alongside those of wider society and the environment.

This is a unique opportunity to demonstrate UK leadership on the global stage - creating a competitive advantage, driving innovation, accelerating progress to net zero, and aligning with the government’s ambition to build back better.