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The Beauty Counter

Celebrate the art of self-care, wellness, and radiant beauty. This digital sanctuary is a treasure trove of knowledge, inspiration, and expert guidance. We believe that true beauty radiates from within, and our mission is to empower you on your journey towards holistic well-being. Learn more about the exciting brands we stock and find out more about the campaigns we're truly passionate about.

Beauty News

  • International Women's Day 2022

    International Women's Day 2022

    To kick-start our celebration, we are showcasing some of the amazing collective of female founders that are featured within the Counter Culture Store with interviews with a number of our female fou...

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Counter Culture HQ

  • Counter Culture Store: Empowering Women One Micro Loan At A Time!

    Counter Culture Store: Empowering Women One Micro Loan At A Time!

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Female Founders

  • Seeds of Colour x Counter Culture x Secondhand Styling

    Seeds of Colour x Counter Culture x Secondhand Styling

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Sustainability

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  • Simple Sustainable Beauty and Household Switches You Can Make Today

    Simple Sustainable Beauty and Household Switches You Can Make Today

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  • Waterless Beauty: Meet 3 Female Founders Helping To Save The Planet

    Waterless Beauty: Meet 3 Female Founders Helping To Save The Planet

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  • Make A Switch to Sustainable & Ethical Beauty

    Make A Switch to Sustainable & Ethical Beauty

    You’re not alone if you’ve been questioning the environmental impact of your beauty routine lately. From harmful ingredients to excessive packaging, the beauty industry has a lot of room for improv...

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  • Little Changes to Make A Big Impact!

    Little Changes to Make A Big Impact!

    Here, I have created a 10-point guide, with ways you can adapt your routine to make a big positive impact. Not only will the planet love you, but your skin will too!

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